About Us

Welcome to DEIN Sports, where passion for the game meets exceptional quality and innovation. We are a UK-based business dedicated to empowering grassroots sports teams and clubs with custom sportswear that reflects their unique identity and spirit.

Our Story

DEIN Sports was founded by me, Dan Niblett, a rugby coach, club secretary, proud dad, and now, a full-time entrepreneur. For years, I balanced my passion for sports with a demanding job and family life, experiencing firsthand the challenges grassroots teams face in getting quality kits that fit, perform, and arrive on time.

As a coach and club secretary, I often struggled with unreliable suppliers, long delivery times, and cumbersome ordering systems. I knew that grassroots sports teams deserved better. That realization, coupled with my own frustrations, sparked the idea for DEIN Sports—a business that puts the needs of grassroots teams first.

After 20+ years in the tech industry, I made the bold decision to leave my job and dedicate myself fully to building DEIN Sports. Combining my experience in technology with my love for sports, I’ve created a platform that makes it easy for teams to design, order, and re-order custom kits without the hassle. This is more than a business to me—it’s a mission to support grassroots sports and the communities that make them thrive.

Our Mission

At DEIN Sports, we believe every team deserves to look and feel like champions. Our mission is to provide high-quality, affordable, and fully customizable sportswear that not only enhances performance but also fosters a sense of pride and unity among teams. With technology at our core, we make the process seamless and stress-free for everyone.

What We Do

We specialize in creating custom sports kits and teamwear for a wide range of sports, including football, rugby, netball, basketball, and more. From personalized jerseys to training gear and accessories, we make it easy for grassroots teams and clubs to stand out on and off the field.

Our Vision

We’re more than just a sportswear provider—we’re your partner in success. Our vision is to be the go-to name in grassroots sportswear, inspiring confidence and unity in teams across the UK and beyond.

Why Choose DEIN Sports?

  • Tailored to You: Our intuitive design tools and expert support ensure anyone—from busy parents to team managers—can create stunning, personalized kits with ease.
  • Streamlined Re-Ordering: Our platform saves your designs, making re-ordering fast and hassle-free for growing teams or replacing gear.
  • Uncompromising Quality: We use premium, breathable materials designed to perform on the field and last through seasons of wear.
  • Affordable Excellence: Grassroots sports often operate on tight budgets, so we offer competitive pricing and special packages to support your team.
  • Fast, Reliable Service: Timing is everything in sports, and we guarantee your kits will arrive on time, every time.

Get More Benefits at DEIN Sports!

At DEIN Sports, we’re proud to be part of your team’s journey. Whether you’re celebrating a big win, preparing for the next challenge, or simply enjoying the love of the game, we’re here to support you every step of the way.

Ready to elevate your game? Get in touch with us today or start designing your custom sportswear. Let’s create something extraordinary together!

Let’s make your team look and feel like champions!

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